Posted on April 14, 2020
The world of Search Engine Optimisation (SEO) may seem somewhat overwhelming – especially if it’s a concept that’s new to you. SEO is a broad term for activities that drive increased traffic (quantity and quality) to your website through improved search engine results.
While we know many of the activities that improve search ranking, the full details of the algorithms behind search engines remain a mystery and are continually updated.
Although there are a large number of activities you could consider to improve your SEO, we recommend you focus on the basic components of SEO to start with. Your number one goal is to fully optimise your website, in order to perform well in search engine results.
Technical site optimisation is very important when it comes to achieving good results. Your website must function properly – and quickly – if you want it to rank really well. An important ranking factor is the access speed. If search engine bots crawl all of your pages smoothly, you will rank higher.
It is also important to scale up your website to meet the demands of increased traffic. If SEO activity brings more traffic, make sure that your website can handle it – if your website fails to maintain its response, it will then degrade your SEO performance.
Further technical considerations are whether your webpages are mobile friendly, regularly return errors or can’t be crawled.
When adding external code into your website, make sure that it’s not considered as malicious content, because this may cause search penalties.
Highly quality relevant content is hard work, but it is also key to improving your rankings.
Content can be text, image, audio or video. Text-based content naturally works best with SEO, but you can use relevant titles, descriptions and tags to make sure that your images, audio and video align with your SEO strategy.
Regardless of the content type, it must be fully optimised for primary keywords. Every new webpage that you add must contribute to the overall SEO performance. Unique, highly useful and relevant content should attract the audience. If people find that your content is useful, it will earn links that boost your website’s search ranking.
Make sure that your content is worth reading and actually valuable. It takes time to earn trust and establish your website as an authoritative source in the industry, but once you achieve this… you will rank highly in the search results.
On-Page Optimisation is the optimisation of everything on your website (obviously). Other than having highly optimised content, you should also incorporate highly targeted keywords in titles, URL structure, meta description and tags. Good navigation and an overall pleasant user experience will also encourage first-time visitors to go back.
Off-Page Optimisation optimises everything outside your website (obviously). The most important parts of off-page optimisation are link building and website marketing using ads. Link building relates to more permanent search ranks. You can use pay-per-click (PPC) advertising and social media marketing to tell others about your website, so that they are encouraged to return regularly and stay up-to-date.
To learn more about search engine optimisation and how it can help grow your business, contact BeMore Online today.
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