Case Study: Be More Online Hosting for Influencer Today

Client: Influencer Today
Industry: Social Media and Influencer Marketing
Service Provided: Complete Onboarding, Divi Theme Setup, Hosting Setup, Email Configuration, and Website Management

Client Background

Influencer Today is a platform that provides up-to-date information, trends, and insights on social media influencers and the influencer marketing industry. With an expanding readership and content-driven business model, Influencer Today required a reliable, scalable, and visually appealing website to engage its audience. They needed a partner to deliver a full hosting solution along with modern website design tools, such as the Divi theme, to ensure flexibility and ease of management.

Challenge

Before reaching out to Be More Online, Influencer Today faced several challenges:

• Outdated Website Design: Their existing website was visually outdated and not optimized for user engagement or modern trends in web design.
• Poor Performance: The platform suffered from slow load times and occasional downtime, which affected user experience and decreased traffic.
• Complexity of Managing Design and Content: Influencer Today needed an easy-to-use interface to manage their website design and content, but their previous setup required technical expertise.
• Email Configuration: They lacked a professional email solution tied to their domain, making internal and external communications less professional.
• Inconsistent Support: The previous hosting provider offered minimal support, making it difficult to resolve technical issues and delays in publishing content.

Influencer Today needed a comprehensive solution that included a modern design, better hosting performance, and simplified management.

Solution Provided by Be More Online

Be More Online provided an end-to-end solution that addressed each of Influencer Today’s pain points, including onboarding, website setup with Divi, hosting configuration, email management, and ongoing website support.

1. Seamless Onboarding and Migration

To ensure a smooth transition from their previous host, Be More Online facilitated a comprehensive onboarding process:

• Consultation: Be More Online began with an in-depth consultation to assess Influencer Today’s needs, focusing on design, performance, and ease of use for managing content.
• Data Migration: Be More Online ensured the migration of all existing data, media files, and user information with zero downtime, preventing any disruption for Influencer Today’s readers and staff.
• Custom Setup: Based on their content-heavy platform, Be More Online set up a hosting environment that prioritized speed, stability, and scalability.

2. Divi Theme Setup

Influencer Today wanted a sleek, modern design that was easy to manage internally without technical expertise. Be More Online recommended and implemented the Divi theme, a highly customizable WordPress theme known for its intuitive drag-and-drop page builder. The setup included:

• Design Customization: Be More Online worked closely with the Influencer Today team to design a modern, visually appealing website using the Divi theme. This allowed for customization of layouts, fonts, and content blocks to create a professional yet creative look.
• User-Friendly Interface: The Divi theme’s visual editor allowed the Influencer Today team to make changes to the website’s layout, design, and content without needing to write code, reducing reliance on external web developers.
• Mobile Optimization: Be More Online ensured that the website was fully optimized for mobile devices, an important aspect for Influencer Today’s audience, who primarily access the platform via smartphones.

3. Hosting Setup and Infrastructure

The hosting setup was designed to meet the specific needs of Influencer Today’s growing audience and high traffic volumes:

• Dedicated VPS Hosting: Be More Online provided a Virtual Private Server (VPS) solution, ensuring that Influencer Today had dedicated resources for optimal performance, faster loading times, and increased reliability.
• Scalability: The hosting infrastructure was designed to scale seamlessly as the platform’s user base grew, ensuring that even during high-traffic periods, the site maintained its performance and uptime.
• Daily Backups: Automatic daily backups were scheduled, ensuring that Influencer Today could easily recover from any data loss or technical errors without disrupting their content publishing schedule.

4. Email Setup and Configuration

To enhance professional communication, Be More Online provided a robust email solution:

• Custom Domain Email Setup: Branded emails were set up with the domain name (e.g., [name]@influencertoday.co.uk), helping to boost credibility in all external communications.
• Email Security: Be More Online implemented spam filters and ensured the security of email communications by encrypting all data passing through the email system.
• Transactional Email Support: Influencer Today now had the capability to send newsletters and marketing campaigns through their new email system, directly linked to their platform.

5. Ongoing Website Management and Support

Be More Online delivered ongoing website management services to ensure Influencer Today’s platform remained up-to-date and secure:

• Monitoring and Maintenance: Continuous monitoring of the website’s performance, security, and uptime allowed Be More Online to proactively address any technical issues.
• Regular Updates: All WordPress core updates, Divi theme updates, and plugin updates were handled by Be More Online, ensuring that the website remained secure and up-to-date without requiring technical intervention from the Influencer Today team.
• Security Management: Advanced security protocols were put in place to protect Influencer Today’s platform from potential threats, including DDoS attacks, malware, and other vulnerabilities. SSL certificates were also installed for secure transactions and data handling.
• 24/7 Support: Be More Online provided around-the-clock technical support, ensuring that any issues Influencer Today encountered could be resolved quickly without impacting user experience.

Results Achieved

Since partnering with Be More Online, Influencer Today has seen significant improvements in both website performance and operational efficiency:

• Improved Load Times: Website load times improved by 40%, creating a more seamless user experience and reducing bounce rates.
• Better Website Management: With the Divi theme in place, the Influencer Today team can now easily update content, adjust design elements, and manage their website with minimal technical support.
• Increased Uptime: Influencer Today now enjoys 99.99% uptime, ensuring that the platform is always available to users, even during peak traffic periods.
• Professional Email Communication: The custom domain email solution improved communication efficiency and professionalism for both internal and external stakeholders.
• Scalability for Future Growth: With a scalable hosting infrastructure, Influencer Today is now equipped to handle an increasing number of users and website traffic without worrying about performance limitations.

Conclusion

Be More Online successfully provided a comprehensive solution to Influencer Today, transforming their website into a modern, scalable platform while addressing performance issues and enabling ease of content management. With faster load times, a modern design powered by Divi, and professional email solutions, Influencer Today has been able to focus on expanding its influence in the digital marketing space without worrying about the technical challenges that come with managing a growing website.

This case highlights Be More Online’s ability to deliver end-to-end solutions tailored to the specific needs of content-driven platforms and businesses in the influencer marketing industry.